Real-Time Performance Analytics for a Global eCommerce Platform

Industry: eCommerce

Technology Used: Power BI, Azure Synapse Analytics, Azure Data Factory, SQL Server

Region: Europe

Challenge: A global eCommerce platform was struggling to gain real-time insights into its sales performance, customer behavior, and inventory management. Data was spread across multiple systems, including sales platforms, payment processors, and inventory systems. The company lacked a unified dashboard to visualize and analyse these data points in real-time, leading to missed opportunities, inefficient inventory allocation, and slower decision-making.

Business Impact:

• Slow decision-making due to fragmented data
• Inefficient inventory management and stockouts
• Missed sales opportunities due to lack of insights into customer behavior

Solution: MSP and IT implemented an integrated analytics solution leveraging Azure Synapse Analytics to consolidate data from various sales and inventory systems. Azure Data Factory automated data ingestion and transformation, ensuring that the eCommerce platform had up-to-date data across all systems. We deployed Power BI to provide management with customizable, real-time dashboards that offered insights into sales performance, customer behavior, and inventory levels. This helped the team quickly identify sales trends, adjust inventory levels, and optimize marketing campaigns.

Technology Stack:

• Azure Synapse Analytics for unified data analytics
• Azure Data Factory for automated data integration and transformation
• Power BI for real-time dashboards and reporting
• SQL Server for reliable data storage and management

Outcome:

• 25% improvement in inventory allocation through data-driven decision-making
• 10% increase in sales due to more effective marketing strategies
• 20% reduction in stockouts by optimizing inventory levels in real time
• 30% faster decision-making with real-time access to sales and customer insights

Client Testimonial: "With MSP and IT’s solution, we gained full visibility into our business in real time. We’ve been able to optimize our inventory, increase sales, and improve our overall decision-making."